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e-coach
offers a standard approach for providing
critical activities that promote the success of any training:
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Reinforcement
of the content and processes covered in any training program or
educational experience.
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Opportunities
for people to learn new information and skills.
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Targeted
reminders to use the training or educational experience or
course to solve real business problems.
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A
place for conversation that is specific to the issues of the
course and to the people responsible for using the information
-- a place to talk through ideas and to continue the dialogue
often begun on-line or in a live seminar or workshop.
e-coach
provides a unique way to follow-up existing training or educational experience with
all the elements required to make certain that what was learned is
used. And, it encourages people to keep learning
and keep using their experience as a catalyst for growing
and developing further. Therefore, companies
can work with E-Coach Associates to create custom versions of
e-coach to follow up
their own most important courses and learning experiences.
Tailored versions cost
from $50,000 to $70,000 per
module. Call or e-mail us today to discuss your specific
requirements. |
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Examples
For Customization |
Example 1: |
The Situation |
Meet Howard Gross, Senior Sales Vice President. He has a new series of
luxury products and a need to communicate a great deal of detailed
product knowledge as well as sophisticated sales information to widely
distributed sales associates who sell these products globally.
Howard wants to educate them quickly and effectively about the details of the
products and how best to sell them. He also wants to have a place to
communicate with this dispersed sales force about fashion trends and new
products as they are introduced to the market and offer
tips for ongoing selling success. |
The Solution |
A
customized
e-coach
program that summarizes key content in tailored and specific Fast
Answers. A Knowledge Central that is not a repeat of what is on various
product websites but rather a place for deeper knowledge about the
luxury goods category, fashion trends, and other knowledge that would be
helpful for his sales force. The custom
e-coach
for Howard would also include a place where new product information
could be explained, new and additional sales strategies could be shared,
and sales associates around the globe could participate in live chats
about sales and marketing issues. |
Example 2: |
The Situation |
Meet Carol Dawson, Human Resources Director. She has dozens of online
and traditional courses that are offered to cover management and
supervisory skills. As far as she's concerned, one of the most
important courses is the one "how to
be a manager at this company." It provides an in-depth introduction to the
company and its products and explains how best to lead and manage in this
environment. It includes both classroom and online segments. It is
critical that every leader and every manager use the tools and
techniques introduced in the course. There are over 2000 employees and
several hundred managers all over the company and the globe. Many of
them are new to management. Carol wants to provide reinforcement,
review, and encouragement for all of them. |
The Solution |
A
customized
e-coach
program that summarizes all the key content in tailored and specific
Fast Answers; a Knowledge Central section that suggests how to use all
the key concepts taught and provides additional ideas and suggestions
(including other books, articles, courses, and approaches shown to be
effective in the company); tailored discussion forums with the President
and other officers; and regular e-mail reminder messages to all managers
about specific relevant sections of
e-coach.
Taken together, these features would provide a complete review and offer
an appropriate level of
encouragement; reinforce content and process; and give users an opportunity
to talk through real problems using the strategies introduced in the
course. It would be an investment in Carol's investment in training,
and it would be completely organized and designed specifically for her
company with an interface that looks and feels like the company's own. |
Example 3: |
The Situation |
Meet Tara Gonzales, Change Agent in charge of the new Internet strategy
for the business. Tara is trying to get people to understand the new
Internet plan to move fifty percent of sales to direct Internet sales by
the end of the year. She and her colleagues have been working on the
process. They have sent out briefings and directed people to look at
the site, but Tara wants to do more. She wants a place people can go to
in order to really understand the strategy and how every job will change
as a result of the new approach. She also wants a place where people
can have discussions about the changes related to customer service,
management, and a variety of other areas. She is looking for a simple
web site solution to address her problem. |
The Solution |
A
custom version of
e-coach
built around four categories -- the strategy, the change process, the
site, and the industry. The Fast Answers and Knowledge Central
sections will help people understand the “why” and “how” behind the
changes. The Learning Connection will provide a place for
conversation about the changes and how they will affect different groups. With
assistance from E-Coach Associates, Tara hopes to tailor monthly
discussions for each key group in the company. |
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